About



Anonymous is a branding studio, a sense-making practice, and a culture lab all at once. 

We help organisations and individuals understand and shape the world–by turning complex information into insight and direction.

Since 2005, Anonymous has initiated projects at the intersection of culture and design, including the world’s first design film festival, Southeast Asia’s first food film festival, as well as magazines, books, and exhibitions that traveled the world. Based in Singapore and Bangkok, we’ve worked across Asia including in Japan, the Philippines, and Vietnam.


Links
Objects: Shop our products
A Library: Find your next read
For Good: Let us help




Team


Felix Ng
Co-founder

Named one of the top 30 talents under 30 by the Art Directors Club, Felix co-founded Anonymous and leads creative direction and strategic thinking at the studio. He has spoken and judged internationally at D&AD, Young Guns, and design weeks in Portland, Bangkok, and Taipei. He curates the studio’s cultural initiatives, including A Design Film Festival, FoodCine.ma, Bracket, and A Library. His field work has taken him across the Philippines, Vietnam, Thailand, and beyond.

Read his field notes here.

@felix.anonymous
felix@madebyanonymous.com

Germaine Chong (Shu)
Co-founder

Named one of the trailblazing entrepreneurs driving impact in Asia by Tatler’s Generation T List, Germaine co-founded Anonymous and is the lead producer for the studio’s cultural initiatives. She has illustrated and designed several books, including 水 (shuǐ) and 木 (mù), and authored a book about lines. She is currently creating a series of drawings where everyday objects come to life. She has also rescued over a dozen cats, who now graciously let her live in their home.

See more at madebyshu.com.

@shu.anonymous
germaine@madebyanonymous.com


Approach


We always start from a deep understanding of people and places, using insights to inform actions and create meaningful change.

Through positioning and strategy, cultural and market insights, naming and verbal identity, creative development, and strategic roadmaps, we help brands find clarity and direction.

We do this through:

Sense-Making: Finding Clarity
We navigate complexity to identify meaningful challenges, uncover new possibilities, and enable better decisions.

Brand-Making: Creating Meaning
We turn insights into ideas, identities, and experiences that move people and move the needle.

Map-Making: Shaping Futures
We develop strategic roadmaps that help brands evolve with purpose and stay relevant over time.




Contact


We take on a small number of projects each year to ensure each one receives the full focus, rigorous deep dive, and hands-on care it deserves. Projects are led by one or both creative directors, working directly with you. The work is produced with and for you.

Schedule a discovery call at hello@madebyanonymous.com.

We have offices in Singapore and Bangkok, and work across Asia with a global network of collaborators.

Anonymous Singapore
42 Ean Kiam Place
Singapore 429127
Tel: +65 9101 3443

Anonymous Bangkok
132 Nakhon Sawan Rd
Wat Sommanat, Pom Prap Sattru Phai
Bangkok 10100, Thailand
Tel: +66 098 5045 305

Connect

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