Field Notes
Siam Siam
Over the past few months, our Bangkok office has been researching and uncovering insights for a new development in Siam Square — widely considered the centre of Bangkok and the perennial hub for Thai youths. This is the first phase of a brand development project which Anonymous is collaborating with a retail property developer in Thailand. We are developing the brand strategy, naming the building, and designing its brand identity.
Together with a researcher and photographer, we’ve been interviewing and learning from Bangkok youths, influential entrepreneurs in the art, fashion, and food industries, as well as travellers.
It will be a few years before the work will be launched, so in the meantime, here are some photos from our research.
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Felix Ng
Co-founder, Anonymous
@felix.anonymous