Anonymous

For Good

Social entrepreneurs are working hard to make our world a better place. For how important their work is, and how urgently they need to be seen, heard, and supported, there are far too few resources available to them.

This is why we created Anonymous for Good—to support entrepreneurs and thinkers who are driving change.

We do this through two key programmes:

Pro Bono – We take on one pro bono project each year, offering our sense-making service to help an under-served, purpose-driven organization. 

Mentorship – We work with individual mentees, guiding them to refine their ideas, sharpen their narratives, and launch self-initiated projects that create impact. 




Pro Bono

Each year, we take on a pro bono project to support a social entrepreneur.

Whether you are launching a movement, growing an organization, or bringing a product to market, we help you to clarify who you are, what you stand for, and how to communicate it.

We don’t design logos or run ad campaigns. We cut through complexity, uncover meaning, and craft clear, compelling narratives that drive real impact.

If your work is urgent, your message should be too. We help you find clarity to move forward with purpose.


We help :

Clarify your purpose
What do you stand for, and why should people care?

Sharpen your story
How do you articulate your mission in a way that resonates?

Align your brand strategy
How do you position yourself for impact and growth?


Why?

Too many purpose-driven organisations struggle with:

  • Unclear positioning
  • A scattered or uninspiring message
  • Difficulty attracting the right supporters, partners, or investors


Who Should Apply?

  • Social entrepreneurs & non-profits building impactful organisations
  • Cultural and environmental initiatives shaping a better future
  • Early-stage purpose-driven brands seeking clarity before they grow

Projects are selected based on alignment with our expertise and potential for impact.

Apply


Mentorship

Each year, we guide a small number of mentees in deep conversation, critical thinking, and project development.

This is not a traditional mentorship—it’s an exploration. A space to question, make sense, and create meaning in a complex world.

Our programme is for individuals who want to develop starting ideas or push work-in-progress concepts into the real world. 


How It Works

One-on-One Mentorship
Video sessions held on Fridays, tailored to your project or inquiry.

Research & Design
Using cultural research, design, and storytelling as tools for insight and impact.

Project Development & Launch
Developing a self-initiated project that synthesises your learning and that benefits a community or addresses a social need.

Guest Mentors & Community
Occasional sessions with guest mentors for shared learning and new perspectives.


Who Should Apply?

This mentorship is for individuals who:

  • Question existing systems and explore new ways of understanding the world
  • Work at the intersections of design, culture, research, and storytelling
  • Think across disciplines and approach problems with analytical curiosity
  • Have a problem or theme they want to investigate and a project they want to bring to life

Apply

Explore