A Creative Lab

Anonymous is a creative lab based in Singapore and Bangkok, and the creators of A Design Film Festival, Books Read By, Bracket and We work as strategic and creative partners with organisations, helping them find clarity in their purpose, identify new ways to connect with people, and articulate their vision by designing the products, services, and experiences that bring it to life.

Our approach draws inspiration from real people and places. By deeply understanding who we are designing for, we create experiences of real value. Collaboration is at the heart of everything we do. We work globally, bringing together teams and creative professionals to help organisations innovate and grow, utilising cultural research and insights, brand strategy, identity, creative direction, and campaign creative.


Co-founder/Creative Director

Felix is the co-founder and creative director of Anonymous, and the creator of the world’s first film festival on design, A Design Film Festival. A recipient of the Young Guns 9 Award from the Art Directors Club New York, Felix has been invited to speak and judge around the world, including the British D&AD Awards, ADC NY Young Guns Award, and design weeks in Portland, Taipei and more. After graduating from school where he studied journalism, Felix co-founded Anonymous in 2005, collaborating with brands and creative professionals around the world.

Co-founder/Creative Director

Germaine Chong (Shu) is the co-founder and creative director of Anonymous. Named as one of the trailblazing entrepreneurs driving positive impact in Asia by Tatler’s inaugural Generation T List, she co-founded Anonymous in 2005 after graduating from school where she studied documentary filmmaking and sound engineering. Germaine is the lead producer of A Design Film Festival and, author of a book about series, and also the illustrator and designer of 水 (shuǐ) and 木 (mù) books.